Kinsu: The app trying to shake up insurance with a kinder, more socially responsible approach


Each policy purchased helps one rough sleeper off
the streets through a partnership with
homelessness charity Streetlink

seems insurers will go to any lengths in order to
distract from what they’re actually selling.

Such advertising gimmicks devalue what insurance is
about, according to Chris Sharpe, co-founder of new
insurance app Kinsu. He aims to change the way
people feel about an industry that, it’s fair to say,
has an image problem.

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Sharpe and co-founder Russell Merrett are two
former senior Hiscox executives now trying to shake
up the insurance world with a more honest way of
doing things that has social responsibility at its
“No grey areas, no bullsh*t”, is the company’s simple

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“The big issues with insurance are that it’s
misleading, it’s difficult, it’s confusing and it’s ugly,”
says Sharpe.